WNBA New York Liberty

I directed the WNBA’s most iconic mascot Ellie the Elephant at Barclays Center in NYC. As part of New York Liberty’s brand collaboration with Pinterest, I bridged the gap between the Pinterest brand and Ellie’s electric personality by combining choreography with UI.

This was released as paid media and digital OOH across the tristate area, playing all over New York City.

Talent: Ellie the Elephant