Starburst × Unexplainably Juicy

You know that feeling when you remember a dream, but it barely makes sense. And the moment you try to explain it, it makes even less? That’s what something unexplainable feels like.

To bring to life Starburst’s tagline “unexplainably juicy,” we made a series of ads without any explanation, without any words. We wanted to create something that requires no explanation, just feeling. Or as the kids say, just vibes.

Each visual in this series is based on an unexplainable dream, brought to life in an art house style as a way to capture how we remember the way a dream felt, but it remains unexplainable.