Pinterest × Ilana Glazer
I wrote and directed the 2024 Pinterest Presents promo campaign for Pinterest’s largest event of the year.
The campaign centers around Broad City’s Ilana Glazer as Coach ROI, a friendly marketing coach who speaks in corporate sports metaphors. Her sidekicks include Ted Lasso’s Jeremy Swift, The Studio’s Keyla Monterroso Mejia and comedien Julian Gant.
Due to the success of the spots, the event drew its largest audience in history. The campaign exceeded every benchmark, achieving conversion rates more than double the expected rate. I returned in 2025 to write and direct the same campaign.
Talent: Ilana Glazer (Broad City), Jeremy Swift (Ted Lasso)
Project credits
Writer & Director: Stephanie Halovanic
Client: Pinterest
Talent: Ilana Glazer, Jeremy Swift, Keyla Monterroso Mejia, Julian Gant
Agency: The Mint Agency
DP: Mat Barkley
Production Designer: Electa Porado
Stylist: Georgia Groom
Makeup: Shannon Burnett
Hair: Helene Mackenzie
Casting: Jigsaw Casting
Location Manager: Lance Creighton
Pinterest Team:
Global Programming Lead: Megan Kleban
ECD: Steve Peck
CD: Alexa Inkeles
Producer: Aly Lund
Art Director: Kitron Neuschatz
Post Team:
Editor: Cam Anderson
Assistant Editor: Nathan Olszewicki
Color / VFX Company: Alter Ego
Supervising Colourist: Wade Odlum
Senior Colourist: Andrew Ross
VFX Head Artist: David Whiteson
VFX Artist: Saba Zahir
VFX Assistant: Muskan Sadh
Audio / Sound & Music: by Grayson Music
Audio Director: Ali Willa Milner
Engineer: Chris Cobain
Music Supervisor: Rich Hamilton
Executive Producers: Marni Luftspring & Estelle Weir
Behind the Scenes
