Kiehl’s Hotline × Hannah Berner

I love collaborating and improving with comedians to find their authentic approach to script. As a former copywriter, I am adamant that we first get the script exaclty as is. And once we nail it, we move on to the fun runs.

For the launch of Kiehl’s new Ultra Facial Meltdown Recovery Cream, the brand wanted to lean into comedy and world play. Since the product is targeted for burns and chemical peels, we partnered with comedian Hannah BERNer to run the Kiehl’s HOTline.

Through a tight, playful script and real influencer skin emergency calls, we created a series of assets that performed very well for the brand and their global product launch.

Talent: Hanner Berner (Giggly Squad)