Electrolit × Aryna Sabalenka

The brief: create an ad with the #1 tennis player in the world and SNL’s rising star — but don’t make it look like an ad.

Aryna Sabalenka brought the athletic legitimacy. Jeremy Culhane brought comedic timing and a fast-rising cultural profile. Together, they created something neither could on their own.

Fun fact: we had exactly 60 minutes with Aryna. Nothing more, nothing less.

Talent: Aryna Sabalenka (my favorite tennis player), Jeremy Culhane (SNL)