Big Ass Fans × Brand Campaign

A brand with a name like Big Ass Fans deserves a big ass idea, and that’s what we gave them for their latest brand campaign.

For the Big Ass Fans 2026 Awareness Campaign, we wanted to personify a mindset. From blow torches to chainsaws to custom made wrecking balls, we told the story of the Mr. BAF, the man who always goes big.

Big Ass Fans are overly engineered and precisely designed for the kind of people that approach everything in life that way.