Big Ass Fans × Brand Campaign

Big Ass Fans are not your normal fan. They are overly engineered and precisely designed for the kind of people that approach everything in life that way.

For the Big Ass Fans 2026 Awareness Campaign, we wanted to personify a mindset. From blow torches to chainsaws to wrecking balls, we told the story of the Mr. BAF, the man who always goes big.